Hassan Bin Ali
Managing Director & Founder
Hassan bin Ali has more than 40 years of international experience in the equine industry. He worked as a rider and trainer for many years and served as racing manager for HH Sheikh Hamdan bin Rashid Al Maktoum.
He has competed in international events across North and South America, Europe, Australia, Africa, and Asia, winning major trophies in a range of categories and proving his horsemanship as both trainer and rider.
Driven by a thirst for knowledge, he sought out the world’s leading equine scientists to learn the best way to train, ride, feed, and shoe the equine athlete. As the owner of HBA, he now applies that knowledge to developing and refining his own range of equine products.
Welcome to HBA.
+971 56 969 8696Our Story
HBA was born for a reason. As a trainer and rider, Hassan Bin Ali faced various issues as a horseman.
In Dubai, we train under the toughest conditions, with temperatures rising up to 50°C in the summer, preparing for endurance races over distances up to 160 kilometres at speeds approaching an average of 30 km/h. All those miles and dunes drove us to create a companion suitable for our needs.
We know it works because we use it.
HBA founder Hassan bin Ali has been conducting research for years and knows better than anyone what is required to optimise performance in a healthy, natural way. In Dubai, we have all the facilities to reach the top in equine research.
Unlike other supplements, HBA has all the scientific backing of clinical trials and laboratory tests, with the added benefit of being used under real-life circumstances with hundreds of the world's top athletic horses. For years, this has been the way HBA works: try it, test it, use it! After blood, urine, and energy tests on up to 1,000 horses, we know the importance of using the right raw materials. We know what works!
Nothing reaches you untested. Feed is the foundation for building an athlete; every feed from HBA is created for a reason to fulfill the journey.
We care about every step; that is why we provide maximum care and specially designed shoes from HBA.
Both the rider and horse equally need to feel a comfortable position; that is the answer from the HBA saddle.
Every piece of tack and every connecting accessory is built with detailed research into quality and comfort, with products updated at every stage.
And when you are unsure about training, feeding, or what is right for your horse, our team is here. Your horse’s story matters to us. Let’s write the next chapter together.
Ride with confidence … Ride with HBA …
Our Philosophy
We don't just sell products — we use them ourselves every day
Try It
Every product starts with rigorous research and development, formulated by the best equine science minds in the world.
Test It
Extensive clinical trials and laboratory tests on up to 1,000 horses in extreme desert conditions up to 50°C.
Use It
We use every product ourselves on our own elite competition horses. If it doesn't work for us, it doesn't reach you.
Quality Standards
ISO 9001:2008
All products manufactured under strict international quality management standards.
Clinical Trials
Backed by clinical trials, blood tests, urine tests, and energy tests on horses.
Desert Proven
Tested in temperatures up to 50°C and endurance races up to 160 km.
Competition Legal
All supplements are formulated to be legally usable during competition events.