Hassan Bin Ali
Managing Director & Founder
Hassan Bin Ali has many years of international experience in the equine industry. For the past 15 years he has been rider, trainer and currently Racing Manager for HH Sheikh Hamdan Bin Rashid Al Maktoum.
He has competed in Europe, America and Australia. Hassan has a thirst for knowledge that drives him to search out the best equine science minds in the world, in his quest to find the right way to train, ride, feed and shoe the equine athlete.
+971 56 969 8696Our Story
For centuries the Arabian people have lived, worked and raced with some of the most impressive horses in the world. This wealth of experience, especially pertaining to performance horses, has led to the development of the HBA Climate Designed Feed Supplements for performance horses.
Not only have HBA Climate Designed Supplements been tried and tested in the harshest desert conditions in the world, they also have a proven track record and comprise of a complete range of products for the equine athlete.
Unlike other supplements, HBA has all the scientific back up of clinical trials and laboratory tests with the big plus of working under real life circumstances with hundreds of the world's top athletic horses. After blood, urine and energy tests on up to 1,000 horses we know the importance of using the right raw materials.
Our Philosophy
We don't just sell products — we use them ourselves every day
Try It
Every product starts with rigorous research and development, formulated by the best equine science minds in the world.
Test It
Extensive clinical trials and laboratory tests on up to 1,000 horses in extreme desert conditions up to 50°C.
Use It
We use every product ourselves on our own elite competition horses. If it doesn't work for us, it doesn't reach you.
Quality Standards
ISO 9001:2008
All products manufactured under strict international quality management standards.
Clinical Trials
Backed by clinical trials, blood tests, urine tests, and energy tests on horses.
Desert Proven
Tested in temperatures up to 50°C and endurance races up to 160 km.
Competition Legal
All supplements are formulated to be legally usable during competition events.